MEDIA PLAN OF THE YEAR AWARDSJUNE 16, 2010 2010 Media Plan of the Year
$25 Million or More Integrated CampaignCampbell-Ewald for United States Postal Service $25 Million or More Branded Content Draftfcb for U.S. Census Bureau $10-$25 Million, Focus on Digital Mindshare World for SAP $10-$25 Million, Focus on TV Media Storm for CISCO Consumer Products: FLIP VIDEO $10-$25 Million, Focus on Print PHD for HBO $10-$25 Million, Focus on Out of Home Compass Point Media for Johnsonville, LLC $1-$10 Million, Focus on Digital Wieden + Kennedy for Nike Livestrong $1-$10 Million, Focus on TV MEC Global for Royal Canadian Mint $1-$10 Million, Focus on Radio Haworth Media for Target Stores $1-$10 Million, Focus on Print GSD&M Idea City for BMW North America $1-$10 Million, Focus on Out of Home Wilkins Media Company for Starz Entertainment LLC Less Than $1 Million, Focus on Digital OMD for Gatorade Less Than $1 Million, Focus on TV Buntin Group for O'Charley's Less Than $1 Million, Focus on Radio Hill Holliday for Marshall's Less Than $1 Million, Focus on Print MediaCom for H&M Less Than $1 Million, Focus on Out of Home Fallon for Syfy Channel Best Multicultural Campaign Draftfcb for U.S. Census Bureau PEOPLE'S CHOICE WINNERS First Place: Fallon for Syfy Channel Second Place: The Gate Worldwide for State Street Global Advisors Third Place: Merlino Bauer for Nature's Path Foods, Inc. |
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To sponsor the Media Plan of the Year Awards, contact John Grosfeld at 650-759-8728 or John.Grosfeld@nielsen.com